Users will soon have a updated setting that allows them to cut down on the volume of AI-made content appearing in their streams. This move comes as the company revealed that it now features more than 1 thousand million content made with AI.
Testing and Rollout
The new functionality is in a pilot phase over the next few weeks before a widespread launch. This shift comes amid a increase in AI content, driven by new video-generation tools.
AI Proliferation Online
Studies have shown that almost 10% of the fastest-growing content creators on a popular video site primarily display AI-generated videos. A considerable share of this content is considered low-quality AI content, a label for poor-quality, mass-produced content that is often absurd or bizarre.
Based on user feedback that a lot of users enjoy content produced via AI tools, including AI artwork to science explainers, and we intend to provide users the option to increase or decrease of that, based on their own choices,” stated a company executive.
AI on the Platform
The platform disclosed that there are currently 1.3bn videos on its app identified as made with AI. In total, in excess of 100 mn videos are submitted to the service daily, making clips made by AI a relatively small percentage of its total content library.
How to Adjust Settings
Members will be capable of limit or boost the amount of AI-generated videos they see by using the topic control setting in the app and choosing the AI content topic. Further subjects that are already be controlled under the filter include news, clothing, beauty, and movement.
Content Labeling and Policies
TikTok’s policies mandate creators to identify convincing artificially created content, and it prohibits malicious AI impersonations of well-known individuals or emergencies. Any believable AI video that is not labeled can be deleted under its user guidelines.
Additionally, the app will henceforth attach an artificially created label to content created with its proprietary AI systems, or detected by an collaborative effort for spotting content made by AI. This step is aimed to stop users from seeking to evade the disclosure requirement.
Educational Initiatives
The company is additionally launching a $2 million awareness program for professionals and institutions to produce learning resources about ethical AI use. This program will support educational bodies specializing in teaching programming and robotics.
Platform Protection
The platform has justified its content review process, during discussion over proposals to cut jobs for a large number of review team members in the United Kingdom. It is planning to cut 439 jobs in its content moderation department in its British office, with trade unions and online safety experts expressing worry that people are being substituted by automated systems.
A company official clarified that staff-based oversight would still have a role, but automated tools can shield workers by filtering out the most distressing content ahead of it gets reviewed by humans. The company reported a notable drop in shocking and graphic content seen by safety staff over the past year due to intervention by its automated systems.
We believe it is crucial to combine humans and technology to keep the platform safe,” the executive stated. “We’ll have staff as part of that process, but we further consider it’s very important to reduce exposure to harmful content as quickly as possible, which is where a lot of the machine support is really helping us operate efficiently.”
